Markets NEWS
Rapid Growth of Quick Commerce Reshaping Indian E-commerce
By Yash Sangha
01 Min read | Updated on December 28, 2024
Summary
The quick commerce sector in India has seen significant growth in 2024, with players like Swiggy, Flipkart, Myntra, Amazon, Tata, Nykaa, Zomato, and Zepto competing in the ultra-fast delivery space to meet rising consumer demands.
In 2024, quick commerce, or q-comm, has emerged as a game-changer in India, witnessing rapid growth and widespread adoption. With the demand for faster deliveries on the rise, the quick commerce sector has reshaped the e-commerce landscape by providing quick delivery of goods in as little as 10 to 30 minutes, especially in urban areas.
Swiggy made headlines with its successful IPO in November, raising Rs 11,327 crore and listing at a premium. The funds will be used to expand its quick commerce service, Instamart, to compete with other players like Blinkit, Zepto, and Flipkart Quick. Flipkart also joined the race with its quick-commerce service, Flipkart Minutes, offering ultra-rapid deliveries in select areas of Bengaluru.
Myntra entered the quick commerce space with M-Now, promising 30-minute deliveries of fashion and beauty products. Meanwhile, Amazon announced its entry into the quick commerce sector with Tez, set to launch soon. Tata unveiled Neu Flash, a quick commerce service under its e-commerce venture, Neu, offering a range of products to select users in metro cities.
Nykaa piloted a 10-minute delivery service for beauty products, anticipating its official launch soon. Zomato raised Rs 8,500 crore through a QIP and plans to focus on expanding its quick-commerce arm, Blinkit. Zepto secured significant funding, highlighting the sector's growth and investor confidence. Industry reports forecast substantial growth in the quick commerce sector in the coming years.
Overall, 2024 marked a significant shift towards ultra-fast deliveries, with major players investing in expanding their quick commerce services to meet the soaring demand for quick and convenient deliveries across various product categories.