Markets NEWS
US Hotels Target Record Influx of Indian Tourists
By Diya Bhavsar
02 Mins read | Updated on December 13, 2024
Summary
US hotels and travel companies focus on attracting Indian travelers as domestic and East Asian tourism slows, leading to a surge in visits and revenue.
US hotels and travel companies are turning their focus towards the increasing number of Indian tourists, seizing the opportunity as domestic and East Asian travel slows down. A significant rise in Indian visitors to the US, reaching nearly 1.9 million within the first ten months of 2024, has provided a much-needed boost to the struggling tourism sector. This surge, representing a 48% increase from 2019, has helped fill the void left by decreasing travel from East Asian countries and enhanced revenue for the industry.
Factors contributing to this surge include a substantial increase in visas issued for both business and leisure travels from India. The expansion of the Indian middle-class population, augmented travel budgets, and improved flight connectivity have propelled this international travel boom from the South Asian country.
In contrast, visitor numbers from China, Japan, and South Korea have seen declines ranging from 23.9% to 50.8% compared to 2019 levels. The trend indicates a preference among affluent East Asian travelers for regional destinations, opting for shorter trips within Southeast Asia rather than flying to the United States. Although European tourists are slowly returning to the US, visitation levels remain below those of 2019.
To cater to the evolving preferences of Indian travelers, US hotels are adapting their offerings, providing amenities such as chai, samosas, and Indian TV channels. Some properties are introducing unique details to resonate with Indian visitors, who tend to prefer budget and mid-scale accommodations. Additionally, travel companies have reported a significant increase in bookings by Indian tourists, with platforms like Airbnb and Viator noting substantial growth in travel bookings.
Industry experts predict continued growth in the sector, driven by a younger generation of experience-focused Indian travelers. As Indian tourists play a crucial role in filling the void left by other international travelers, the US travel industry is actively tailoring its services to attract and accommodate this important demographic. The sector anticipates further growth in occupancy rates and revenue in the upcoming year.
Meanwhile, the Indian hospitality industry is undergoing a transformative phase, with global giants like Hilton eyeing the country's evolving travel landscape. With a focus on new airports, expressways, and fast rail networks, India's infrastructure development is reshaping the travel sector, making it an attractive market for hospitality growth. Hilton's introduction of its Spark brand in India, targeting budget-conscious travelers, reflects the industry's shift towards meeting the needs of the country's dynamic and growing middle-class demographic.